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    Home»All»Hello! Project’s Battle of the Colors 20 Years Later
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    Hello! Project’s Battle of the Colors 20 Years Later

    Scott BolandBy Scott BolandMarch 2, 2020Updated:June 12, 2023No Comments5 Mins Read

    It’s March and that means two things: spring is upon us here in Japan and another battle! March is all about seeing gorgeous cherry blossoms. I can’t wait for these beautiful blossoms to bloom around my neighborhood!

    A Battle Full of Color

    As I said in the previous post, March 8 is International Women’s Day.  This year, this day is super special for those who are fans of Hello! Project, a Japanese pop supergroup. 20 years ago on March 8, 2000, three color-themed shuffle groups put out their single in hopes to be crowned the best shuffle group of the year. What were these groups? They were Akagumi 4 (Red), Kiiro 5 (Yellow), and Aoiiro 7 (Blue).

    It was part of a devious plan devised by the producer of a Hello! Project, Tsunku. The shuffle groups were very popular as they came on the heels of Morning Musume‘s huge popularity in 1999 (Morning Musume is part of Hello! Project). Also, the release was well-received by the public as the journey leading up to the groups’ releases was televised on a popular TV show called ASAYAN.

    As you may or may not know, I am a huge fan of Hello! Project. I have been a fan of the group for about 16 years, first introduced to this mega-group by an internet friend. Since then, I have collected a lot of Hello! Project, been to many concerts, and met many members. There are many reasons why I love this group: the lyrics, how the music relates to my life, the members, the tunes, and yearning to be like a Hello! Project member.

    But, who will win this “Battle of Colors”? Check out the songs after the brief history of Hello! Project.

    (By the way, this used to be called “battle of the Songs” but I am thinking of renaming this segment as “Battle of the Bands” to go along with the other participants. Also, not to confused anyone. “Battle of the Bands” is a segment of my blog where I feature two battles per month. Each battle features two songs that I choose and readers can vote for their favorite. Check out the other participants down below!).

    The History of Hello! Project

    Tsunku, Hello! Project producer
    Tsunku

    To understand the history of Hello! Project, you have to first go back to 1997. Japanese rock band Sharam Q, which Tsunku was the vocalist at the time, decided to hold auditions for the next female vocalist. The whole audition process was televised on TV, something like American Idol or Pop Idol. The winner was then 18-year-old Michiyo Heike. The end. Not quite!

    Tsunku decided to give the five runner-ups — Yuko Nakazawa, Natsumi Abe, Kaori Iida, Asuka Fukuda, and Aya Ishiguro — a chance at being singers. The five girls formed Morning Musume and were given a challenge: sell 50,000 copies of their demo single (“Ai no Tane” The Seed of Love) in only five days. They actually did, with the last copy being sold right here in Nagoya. Morning Musume made their major debut in 1998 with “Morning Coffee”. They became more popular than Heike, who was the winner of the audition.

    With Morning Musume and Michiyo Heike being active artists, their management decided to form the umbrella group called Hello and a fan club with the same name. Soon other acts like Yuko Nakazawa, Tanpopo, Coconuts Musume, and Taiyo to Ciscomoon were added to Hello. The umbrella group was renamed in 1999 as Hello! Project.

    Over its 22-year history, Hello! Project has enjoyed huge success with members of diverse talents and backgrounds. Although the principal genre of Hello! Project is pop, the group has dabbled with such genres as country, folk, Enka, and R&B. Members also have come from diverse backgrounds and from different countries. As of 2020, Hello! Project members have come from Japan, China, Taiwan, the USA (Hawaii), and South Korea. And, the fanbase is not only in Japan but all over the world as there are countless fans in Asia, North and South America, Europe, and Austalia/Oceania.

    The Original Battle

    At the turn of the century, Tsunku had a brilliant idea: let’s shuffle all of the members in Hello! Project (at the time) into three groups and make a challenge out it. So, the members were split into three groups: Akagumi 4, Kiiro 5, and Aoiiro 7. Each group features members with diverse talents but also a unique tune.

    But, there can only be one winner! That was the true purpose that Tsunku envisioned when he started the shuffle groups. Although the winner was announced twenty years ago (from the CD sales), it is time to revisit this first battle one more time to celebrate these shuffle groups.

    Listen to all three songs and choose your favorite by commenting below. I added a translation of the comments made by the producer for each song instead of my own commentary. Enjoy!

    Kiiro 5 – “Kiiroi Osora de BOOM BOOM BOOM”

    Akagumi 4 – “Akai Nikkichou”

    The Winner For 

    Thank you to all who voted in the Pets-themed battle between The Beatles and Queen.

    The Winner of the Battle is…

    Queen

    It was a very close battle! Queen won by only one point! Wow!

    Here are the results for anyone who is curious:

    Who Will It Be?

    Now it is your turn to vote! Who will be the victor? Tell me in the comments below! I can’t wait to hear what you guys think!

    Scott Boland
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